Industrial Designer Anders Hermansen (b. April 1960) gets inspired from diving into the universe of a given project, dreaming away, imagining how he would like to live with the object in question so that it becomes a projection of desirable values and brings along good life.
This “inside-out” approach derives from his strong belief in that to create innovative concepts and interesting products it’s crucial that you “have something on your heart” and let your personality shine through in the design.
Strong conceptual ideas derive from attentive awareness in the presence, trusting in your gut feeling, setting yourself free from conventional thinking, and aspiring to live your dreams.
